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Market Research Facilities and Services

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Practical Strategies, Inc. offers state-of-the-art market research facilities. We realize every client is unique and our knowledgeable project management team will customize services to enhance the quality of your research experience. Located just 35 miles from Milwaukee, we offer easy access from most US cities including direct flights from 42 major cities. We are able to convene focus group participants to match any request. Our convenient location in historic downtown West Bend offers free parking, a variety of dining options, hotel accommodations, and helps ensure a high percentage of respondent commitment, and participation.

Our research areas include business to business, consumer, public policy, product, political, and marketing. We provide focus group facilities, survey development and distribution, moderators, participant recruitment, data collection analysis and summary.

Our focus group room accommodates up to 24 participants and the viewing room accommodates up to 10 observers. Modular seating options allow for a wide variety of focus group room configurations. Large windows provide an abundance of natural light and a comfortable environment for participants.

Focus Group Room:

  • Videoconferencing
  • Wireless Internet Access
  • Flat Screen Televisions & Monitors
  • Multiple Room Configurations
  • Presentation Materials & Equipment
  • High Quality Microphones
  • Intercom System
  • Multiple Mounted Cameras

Viewing Room:

  • Closed Circuit TV Monitor
  • Intercom System
  • Wireless Internet Access


  • Fully Stocked Kitchenette
  • Wheelchair Accessibility
  • Reception Area
  • Speaker Phone
  • Remote Client Monitoring Capabilities

Additional Services:

  • Digital Video & Audio Recording
  • Transcription
  • Printing & Copying Service
  • Professional Support Staff
  • Catering Options
  • Travel & Itinerary Coordination